Prior to Salesforce

I previously worked at a business intelligence firm in Washington DC, MicroStrategy. Before MicroStrategy, I was a designer at Visteon Corporation designing Infotainment Systems for cars. While at school I worked briefly in Shanghai, Chicago and Mumbai. Here are some of my projects I worked on.

Personalized Commerce Mobile App

Designing a mobile platform that connects users with brands – whose interactions are augmented with personalized offerings, location awareness and social connectivity.

UX Researcher

User Study, Contextual Inquiry and User Testing

Product Designer

Interaction Design, Visual Design



The e-commerce platform is adopted by several leading brands such as Guess Inc, Tillys, AC Moore and more.

Stores push personalized coupons
We learnt that users are looking for offers and deals but are too lazy to carry coupons.
A platform for brands to send deals to customers
Users are rewarded with offers based on geo-location, personal events, and shopping history.
Mobile optimized shopping experience
Users want a quick and easy mobile experience to view and purchase from the online store
Mobile store platform for brands
Provide the brands a mobile e-commerce platform
Mobile wallet to store gift cards, vouchers and receipts
We learnt that users want to transfer view receipts, vouchers and buy and transfer gift cards directly from their phones.
Personalized mobile wallet
The app contains a mobile wallet that users can use at stores and for online shopping
Connect with brands and earn rewards
We learnt that users are looking to connect with their favorite brands and expect rewards for being loyal customers
Explore and gamify interaction with the brand
Users can view exclusive content and have direct interaction with the brands, and earn points redeemable for

Multimedia Infotainment Display for Vehicles

Designing an Infotainment system for Vehicles. Project involved conducting user research and to using those insights to direct the User Experience Design and Visual Design of the Infotainment System for Vehicles for the Indian Market.

UX Researcher

User Study, Contextual Inquiry and User Testing

Product Designer

Interaction Design, Visual Design


iOS Event Planner App

An app which helps friends plan a trip. The app allows users to collaboratively decide on a venue and pick a destination. Each trip is a living itinerary that friends can plan together.

Market Intelligence iPad App

Designing a Market intelligence network application that maps the human landscape of preferences and activities to give Organizations a panoramic view of what people like, want, and do.

Interaction Designer

Concept Design, Wireframing, Interactive Workflows

Visual Designer

Hi Fidelity Visuals, Prototyping and Visual Specs



Read more about this project

Context Aware Mobile App

Designing an intelligent mobile application that uses contextual information and user preferences to give users a rich, interactive experience with a location.

UX Researcher

User Study, Contextual Inquiry and User Testing

Product Designer

Concept Design, Wireframing, Interactive Workflows, and Visual Design



Read more about this project

Social Analysis Briefing Book

Print Design of a Briefing Book that is generated everyday to give BI Professionals a snapshot of their Organization’s and its competitors standing.